Innovation through design

How to be competitive

Founded by Emanuele Patton and based in Copenhagen, Innova is a small international design firm that offers a different approach to solve problems and a deep understanding of today’s market demands. In a world where ‘design’ has become more and more synonymous with ‘fashion’, we want to emphases why organizations need very good reasons to introduce new solutions in an already crowded market.

Our biggest aim is to understand human behaviors, solve valid needs and make life easier for society. Only by finding and defining true insights and addressing them with valid propositions, can design be seen as one of the best tools for companies to create a competitive advantage and gain market share.

Don’t find customers
for your products,
find products for
your customers

Seth Godin
Best selling author



Our latest projects

Innova is partnering with the leading Turkish online furniture store Vivense to develop new products and furniture ranges.

We have collaborated with Velfærdsfabrikken to improve the shopping experience of visually impaired people. Download our catalog here!

Innova is collaborating with Tablebox ApS, a Danish company leading in innovative box solutions for the fast food industry.

What we do

Our goal: to design valid solutions

Idea Generation

From very broad stories, we efficiently generate concepts and develop ideas.


Innova helps companies to designed effectively their perceived emotional image.

Product Design

Through our method, we help to develop new valid and sustainable products.



We believe that every project is fully motivated when for at least one of the parties involved (client, target user, suppliers…) there is an incremental or radical level of innovation.

The ‘simple’ question for us is to get interested in a project that asks, ‘What is the need for it? What is it solving?’. We design solutions keeping in mind that this world needs better products to sustain economical growth. Yet we do understand all marketing dynamics and the requirements of modern markets that force companies to develop their new offers with shorter time spans and optimized budgets.

Good design should aim
for simple and honest
solutions from a
functional, aesthetic
and economical
point of view.

Emanuele Patton
Founder and designer

Skano Furniture

Trevik - home furniture range

Innova has partnered with Skano Furniture OÜ (Estonia) to develop Trevik, a complete new range of furniture. The main aesthetic characteristic of the range is the double frame that each storage unit presents. It’s always veneered outside and painted inside, featuring a gap between the edges of the two elements creating additional depth. The contrast between the surfaces gives the collection a distinct & graphical look.


Read more about Trevik at

Contigo Kaffe

Let the taste be with you

Contigo Kaffe is the first coffee company in the Nordic countries focusing entirely on Colombian coffee.
It has been a great pleasure for Innova to create their full corporate identity.


Read more about their great coffee at


The tradition of woodworking

Innova has created three items for AnimaContemporanea, an Italian brand that offers functional and unconventional household products. In the pictures you can see Ambrogio (fruit holder), Arturo (tablet holder) and Herba (indoor herb garden).

Trentino Wood & Design

A unique proposition

Trentino is an Italian region characterized for its great forests and boasting centuries of experience in wood craftsmanship. The challenge was to build a modern and international furniture brand, finding balance between the demands of the international market in which TRENTINO WOOD & DESIGN operates, and the distinctive characteristics of the region where the products are created.
Local producers are the custodians of the ‘know-how’ and expert craftsmanship that is handed down from generation to generation. However they struggle because of lower internal demand and difficulties to enter an international market.
A new brand founded on the vast knowledge of the Trentino craftsmen that brings to market furniture with modern and functional design. The choice to use wood materials from within the regional tradition – specifically the Alpine Larch – is testament to the emphasis placed on the choice of quality materials.
Involve the best regional producers under the same umbrella brand that offers high quality furniture. Develop a minimalist, international and functional look throughout the entire brand application and product offer. Bring inspiration from Scandinavian indoors with the addition of Italian quality and attention for details. The formal and geometric lines of the collection enable the functionality to shine through intuitively and spontaneously. The nature of the brushed wood renders these objects as warm, smooth to the touch and at the same time resistant and durable.
A new modern and elegant brand and its simple and effective corporate identity. The design of a complete collection of twelve products, finished to the highest quality of detail. Support to participate in two major furniture event (Stockholm Furniture & Light Fair and Milan Design Week).
Visit or check out the collection on Architonic

Our step-by-step method

From the drawing board to the marketplace

Innova meets clients’ challenges with a simple, yet powerful step-by-step process that brings together the innovator’s vision and the pragmatist’s view. We balance the freedom to create, with the realities of the corporate world and passionately take our business solutions from the drawing board to the marketplace.

With our step-by-step process, we offer our clients the possibilities to start, extend, improve or even stop the design process at any point, being cost efficient and highly competitive. Each phase has a clear and pre-defined output that you can examine and decide if you wish to move forward. In this way Innova can offer a tailored maid solution based on a single process.


Externally integrated

We believe that innovation is a mix of knowledge, strategic vision and collaboration. And to achieve that, for each client Innova creates a customized team of experts to become your preferred external R&D department.

Our specialized network

Innova believes being light and flexible to adapt to the latest economical challenges is a must. That is why we can offer you a group of open-minded international talents that can team up and integrate with your existing structure to create a flexible team.

Fully geared efficiency

Efficiency, flexibility, cost saving and a short time to market are our key areas of focus.  That is why each phase of our step-by-step method gives you great value and a clear output – and the freedom to discuss how to move forward at the end of each step.


A young history

When curiosity becomes a job

Innova is the design studio founded by Emanuele Patton in 2013.

After completing the studies at the Polytechnic of Milan and at the Royal Danish Academy of Fine Arts of Copenhagen, he worked for more than 10 years in design and advertising firms in different European countries. Since 2007, Emanuele has resided in Copenhagen.

Innova consists of a highly flexible structure, drawing on a talented network of team members boasting prior experience with clients such as Poltrona Frau, Caimi Brevetti, Unifor, JVC, Heineken, Bacardi and Vodafone just to mention a few.

Our experience has proven that the smartest and most cost efficient approach is to assemble a bespoke team based on the individual needs of the client or project.


How to reach us

We really think we can make a difference

Get in touch with us – via phone or email – for an informal discussion of design possibilities.


Don't worry. We never use your email for spam.

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